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Channel Media Solutions

Newtown, CT


arketing guru Traci Anderson is a rare

breed in that her left-brain intellect ensures

attention to detail and precision in all of her projects,

while her right-brain creativity ignites the spark to

attract consumers to her clients’ products and services.

A strategic business leader specializing in business-

to-business commerce, she has nearly 15 years of

experience and demonstrated success in traditional

and new-age marketing, utilizing social media, content

syndication, partner program alliance,and search

engine optimization, among other strategies, to spread

brand awareness, bolster corporate reputations, educate

consumers and solidify brand loyalty. Although she

spends much time developing and implementing

advertising, branding and communications strategies,

she also seeks to gain insight as to where consumers

and the marketplace are heading— all with the goal

of growing business and generating revenue. An

experienced market analyst, Traci relies on response

rates and return-on-investment measurements to test

the effectiveness of her programs and campaigns. In

one of her top career accomplishments, she played an

influential role in increasing DataCore Software’s global

revenue from $28 million to $40 million in two years,

driving the company to record-high numbers in the

second quarter of 2013.


he rise of Web 3.0 and entertainment platforms

like Netflix and Amazon Instant Video suggests

that the relationship between media and information

technology has evolved from a cordially competitive

give-and-take to a full-fledged symbiosis, in which the

divide between these two industries grows smaller by

the day. Bridging this gap, IT media consultant Dale

Anderson enjoys the competitive advantage of having

previously worked for a media company, a software

vendor and a service provider.

Dale began his career with a software

development firm that was eventually purchased

by cable TV company Showtime. From there, he

made the jump to Viacom, becoming a senior

vice president by the age of 32. After working

with MTV Networks from 1994 to 2001, he

left to become president of the media division at

Management Science Associates and led in this

capacity for about three years, until transitioning to

become senior vice president of the media division

of Edge Technology Services.

In 2009, the Channel Media Solutions

consulting firm was born. Experts in advertising

sales systems, Dale and his team specialize in

software design and architecture as well as vendor

selection and management.





Former Director of Worldwide Demand


DataCore Software

Boynton Beach, FL