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9

D

idier

A

ndrieu

Chief Executive Officer, Founder

Trivia Marketing International

Villebon-sur-Yvette, France

O

riginally from Spain but now residing

in Florida, Mercedes Bazterrica has also

lived and worked in Paris, London, Buenos

Aires, and Atlanta. After graduating from Centre

Européen Universitaire de Nancy in 1987 with an

M.S. in European Union economics, Mercedes

jump-started her brand management career as

associate marketing director for Reckitt Benckiser,

promoting popular labels such as Glassex and

Binaca. She took over as regional marketing

director for Latin America in 1998 and achieved

target sales despite a currency crisis that swept

Argentina and Brazil that year, before returning

to the U.S. to serve as a senior director for the

Kimberly-Clark Corporation, developing solid

brand and operating plans for Huggies, Kotex,

Poise and Depend, and successfully turning

around the company’s infant care business

in Brazil. A 2002 move to Europe would be

followed by another return to the U.S. in 2005

with Mercedes’ scope continuing to expand until

finally she became vice president of international

marketing in 2012. From there, the only place to

go would be an executive seat, and that’s where she

sits comfortably today.

B

eginning in 1986 with his short tenure as

an electronics professor, Didier Andrieu’s

career has been about exploring ideas and

solving problems. A former technical support

manager for IBM and director of IT services for

French marketing company Tessi, Didier has a

diverse background in telecommunications, data

management and networking that shapes his

organization’s delivery of effective data-based

solutions. By providing unique insight services

that analyze business data and evaluate target

audiences to optimize marketing strategies, Trivia

Marketing endeavors to increase its clients’ ROI

while reducing costs.

Launched in 2011 after Mr. Andrieu’s 11

years as managing director of European market

intelligence for Harte-Hanks, Inc., Trivia Marketing

connects businesses with a number of useful

resources as a member of the Direct Marketing

Association. With a small but loyal consumer base

that is slowly expanding due to its mathematically

derived customer growth methodology, the

company is positioned to acquire additional clients

in various industries over the next five years. To

download an e-brochure of Trivia’s service offerings,

visit

www.trivia-marketing.com.

M

ercedes

B

azterrica

Chief Brand Marketing Officer

Tubberware Brands

Winter Park, FL

ADVERTISING, MARKETING & PUBLIC RELATIONS