Pro-Files Eighth Edition

150 r organization — mission, core values or vision, and why? Which is most important to you any? How are you preparing for Have you noticed any recent shifts within your industry or comp changes in the future? o remain competitive in today’s world, it is imperative for small businesses and large corporations alike to have a strong online presence. With cell phones, tablets and even smart watches equipped withWeb browsing capabilities, an engaging and informative website is one of the most important tools a business owner can use to attract and retain potential clients. Barbara Blackett, a native of Hamilton, Ontario, works with companies of all sizes in the surrounding areas and worldwide to design dynamic websites that reflect their business philosophies and creatively promote their products and services. Having had a successful career in accounting, bookkeeping and technology that has spanned more than 30 years, Ms. Blackett possesses the knowledge and experience to handle a variety of projects in several industries. Her technical prowess aside, clients have come to rely on and expect customer service that is second to none. In addition to website development services, Barbara Blackett Consulting also assists clients with gaining online visibility through SEO, or search engine optimization. This process involves increasing the amount of website visitors through a series of tactics to obtain high-ranking placement on major search engines like Google, Yahoo and Bing. Some recent SEO campaigns have generated commerce for clients in the fitness, lighting, janitorial and photography industries, and some companies have even benefitted from list-building services, which help them make additional contacts and forge new connections. As a certified QuickBooks ProAdvisor with a diploma in computerized accounting and bookkeeping, Ms. Blackett understands all too well that putting the proper systems in place to manage finances is one of the first steps in running a thriving business. Whether that includes selecting appropriate software to keep detailed records or configuring customized reports, she and her team of expert professionals work with clients to develop solutions that are tailored to their unique needs. Once these systems have been implemented and proven effective, clients are then encouraged to make adjustments as their businesses grow and evolve, ensuring that they provide their own customers with the latest and most accurate information. Aside from her relationships with business owners, Ms. Blackett is also heavily involved in her community through charity work with Chedoke Hospital, Big Brothers Big Sisters of Hamilton & Burlington, and local youth groups. In her spare time, she enjoys traveling internationally, taking photographs, and spending time with her grandchildren. To learn more about her or her business, visit her on the Web at www.bbconsulting.ca . PRO-FILES MAGAZINE Barbara Lead Consultant Barbara Blackett Consulting Stoney Creek, Ontario, Canada

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